WordPress as CMS

WordPress is totally new software to me, and though it is usually associated with blogs, I stumbled upon a surprising “off-label” use for it the other night while checking out a competitor’s website. I originally was looking at the site because many months ago, this client had hinted around that they might need a new website. To make a long story short, we missed out on the opportunity and I went on their site just to check out what they had ended up doing with it.

It was while looking at the design that I noticed all the links had “/wordpress/” in their paths. Intrigued, I dug a little deeper and realized that the entire site was built in WordPress. A little digging around on Google found me lots of good info on using WordPress as a CMS, and coincidentally, in recent days I had been pondering in the back of my mind what I would do when I encountered a client who wanted to manage their own site.

So, having finished my company website (for the time being) and launched it, I am focusing on building a demo site in WordPress that can be marketed to our potential clients as a package. For the forseeable future I’ll be focusing on a very specific segment of my target demographic that just happens to tie in with our other company, so we can do some easy add-on type marketing and hopefully get some new web dev customers!

At the moment I’ve installed WordPress on my main staging server and I have already designed and uploaded a custom theme for our demo site. Now I am in the process of finalizing the file structure for the site in preparation for building actual pages.

Progress updates to come……..